+ Reply to Thread
Results 1 to 6 of 6

Thread: Ducati US sales woes

  1. #1
    Join Date
    19.12.2005
    Location
    Forfar, Angus
    Ducati models
    Supersport 939, 907ie
    Other bikes
    Pantah 500SL, Scrambler Classic
    Posts
    8,777

    Default Ducati US sales woes

    On another forum I found this interesting read on Ducati's sales and marketing from a US perspective. http://globalmoto.media/ducati.htm

    Old enough to know better, young enough not to care

  2. #2
    Join Date
    02.03.2006
    Posts
    670
    Found it very interesting Derek especially the bit of removing the stigma of unreliable bikes by highlighting actual owners that have covered large miles and removed the barrels and heads to show how mechanically sound and clean the inside can be. Shame about the Diavel especially the feet forward controls - not everyone choice and from experience of riding Harley’s pushes the base of the spine into the seat and discomfort. With the horsepower of the Diavel very painful for someone of short stature. Bad marketing and squinty number plates can make or break a sale.

  3. The Following User Says Thank You to Geoff For This Useful Post:


  4. #3
    Join Date
    20.03.2008
    Location
    Abriachan by Inverness
    Ducati models
    M 1200R M S4RS 999S
    Other bikes
    strimmer, lawnmower & leafblower
    Posts
    427
    That's a good read Derek,so to summarise then the good old U.S of A bikers are brainwashed into thinking that anything other that a huge lump of ill handling, tassel hung harley is just for us European nancy boys...lucky us then...

  5. #4
    Join Date
    19.12.2005
    Location
    Forfar, Angus
    Ducati models
    Supersport 939, 907ie
    Other bikes
    Pantah 500SL, Scrambler Classic
    Posts
    8,777
    Perhaps this extract is more illuminating :
    • US is not a major sportbike market anymore. US is by far a cruiser and dirt bike nation. Cruiser, off-highway and dual-sport cover about 75% of all bikes sales in the US.
    • Driving today's high-end sports cars aren't very challenging.
    • Riding high-powered sportbikes is extremely challenging.
    • You don't have to be in shape to drive.
    • You certainly have to be in pretty good shape to ride a top sportbike outside of just posing and boulevard cruising.
    • Driving modern cars with various electronic ride assists is quite easy.
    • Riding top sportbikes requires years of experience and high skill set.
    • Most buyers of expensive vehicles are older men who wouldn't be able to handle the ergonomics of a sportbike.
    • Most sportbike fans in the US are young men who couldn't afford expensive bikes anyway. And there's you dilemma.
    • Although sportbikes offer the biggest speed/power per dollar of any vehicle out there, but due to the above challenges they simply aren't as popular in the US, where the population is getting older and more overweight by the year (according to CDC 40% are now obese) and the moto market is shrinking.

    In other words most of them are too fat.

    Old enough to know better, young enough not to care

  6. #5
    Join Date
    30.12.2005
    Location
    Gateshead
    Ducati models
    S4 Monsta / 900 SS
    Posts
    2,008
    and i thought you summary was going to be , that your in 'top shape' Derek
    I have the tools, I have the talent, I can break anything

  7. The Following 2 Users Say Thank You to Scotty For This Useful Post:


  8. #6
    Join Date
    04.02.2009
    Location
    Allandale
    Ducati models
    998s, 998s mono
    Other bikes
    vfr 800 vtech
    Posts
    3,247
    Hi Deke I’m still in the states just now running around on my wee Kawa, and yip mostly Harley’s, but I’ll say one thing, they don’t hang about ..

+ Reply to Thread

Similar Threads

  1. Replies: 0
    Last Post: 19.01.2016, 07:52 PM
  2. Starting woes
    By ian900ss in forum Technical, Problems, Tips and tricks
    Replies: 7
    Last Post: 05.08.2015, 09:45 PM
  3. Scrambler bolsters Ducati's sales numbers
    By Derek in forum Ducati News
    Replies: 1
    Last Post: 13.05.2015, 10:47 AM
  4. st 3 any woes ?
    By [email protected] in forum Ducati Chat
    Replies: 5
    Last Post: 14.10.2013, 06:40 PM
  5. Replies: 8
    Last Post: 21.08.2009, 11:37 AM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts